It has been over 50 years since Parker Hannifin Corporation entered the Latin American market. What began in 1963 with a sole distributor in Peru dispensing hose and fittings would grow to nearly 500 dedicated ambassadors throughout the region – a group that proudly serves Parker in a region a little more than two times the size of the U.S.
To accomplish distributing Parker's technologies throughout South America, ongoing communication is key, according to Latin American Group President Candido Lima, who began his career as a division controller with Parker in 2002. Our engaged team members service a wide range of Original Equipment Manufacturers (OEMs) that benefit from Parker technologies to improve productivity in markets such as agriculture, construction, transportation, general industry, power generation, mining and others. We are very proud of our ability to partner up with customers to address the major engineering challenges of mankind.
"Our distributors cover very wide territories in our region. We have distributors throughout Brazil covering all the industrialized regions and also more remote areas where agriculture, mining and other key markets for Parker exist. We also have a strong presence in Argentina, Chile, Peru, Ecuador, Columbia, Central America and the Caribbean.
"We meet with our distributors frequently to provide training and update them on Parker's newest technologies and applications. They are truly ambassadors of Parker for the market."
Growth in Latin America was always top of mind as Pat Parker led the company throughout the late 1960s and 1970s. Although an O-ring plant in Argentina and another in São Paulo, Brazil were modest in size, Pat never underestimated their importance. This became readily apparent as Parker Argentina began manufacturing hose and tube fittings, in addition to importing hydraulic hoses in 1978. This not only boosted Parker's capabilities in the region, but also its reputation as a leading employer throughout several small towns.
Just nine years later in 1987, Parker's international operations achieved record sales due to increased demand in Latin America - with exceptional performance in Brazil and Argentina. Today, Parker's Latin America Group continues to grow, complemented by the construction of a new filtration plant and group headquarters in 2006.
"Filtration is currently the most profitable division for the region."
Additional acquisitions and investments in the region, led by open communication with Parker's headquarters in Cleveland, continue to grow business in the region while supporting its team members and large distribution network. In 2008, Parker acquired Detroit, aiming to grow the company's Instrumentation and Fluid Connectors businesses focused mainly on the oil and gas market, and with some additional penetration into transportation. In addition, in 2011, Parker acquired HDA to grow its hydraulic filter and accessories capabilities for mobile equipment, industrial and agriculture markets. Both acquisitions offered Parker a new distribution channel to complement its existing distributor network in the region.
"In the past, we were more dependent on technologies from outside of our region. Now, we are more focused on innovating locally to serve our customers in the region. Parker's leaders, our employees and our large team of distributors are really engaged to support growth throughout the region."
This post is the eleventh in a series of leadership interviews to commemorate Parker's centennial anniversary. To learn more about Parker's history, visit www.parker.com/centennial.
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