How Manufacturers are Leveraging Virtual Reality for Product Development  

How Manufacturers are Leveraging Virtual Reality for Product Development  - Virtual Reality UserOne of the most exciting advancements in the tech world happening today is not a new technology at all. Rather, it is the unique application of something that has dominated and excited the gaming industry since the mid-90s—virtual reality (VR). VR augments computer modeling by allowing engineers and designers to interact more intuitively with their designs. 

The ability to delve into a new dimension has allowed technical designers to go from using a 2D computer screen to utilizing an immersive, 1:1 scale environment where designs can be experienced in their full capacity. In the analysis-design-build cycle, VR grants access to in-depth insights that detect design problems of a product before the first prototype is built for testing.  

Another unexpected benefit of VR is that engineering teams can meet within the same virtual environment to evaluate a design when team members are continents apart. This saves time and money while taking team collaboration to the next level. 

VR is an emerging technology that is improving at a rapid pace. With its use, comes the reduction of product design and analysis time. Integrating VR technology into factories and design flow allows manufacturers around the world to simplify processes, reduce costs, and improve safety.


How Different Companies are Using VR to Change the Way They Operate 

How Manufacturers are Leveraging Virtual Reality for Product Development - VR machine viewIndustrial manufacturing firm, Parker Hannifin, has been at the forefront of using VR to create proprietary manufacturing processes. More specifically, their Parker Filtration Innovation Center outside of Nashville is using VR paired with automation and robotics to dramatically innovate manufacturing processes in filtration. 

The Innovation Center houses the research and development for all Parker Hannifin Filtration products. Parker has dedicated 82,000 square feet of space solely to the development of new filtration technologies and proprietary manufacturing processes — this is the largest in the nation. A dedicated team of engineers, PhD scientists, U.S. military veterans, and industry experts have helped Parker secure over 500 U.S. patents and 1,200 global patents in the filtration focus.

The simulation group at the Innovation Center has taken advantage of VR to visualize computational fluid dynamics and finite element simulation results. Using VR to visualize the complex flows of filter elements has granted simulation engineers the freedom to explore the intricacies of air streamlines that curve and swirl within filter housings, providing an enhanced understanding of flow paths and reducing simulation analysis time.


"Parker’s Filtration Group has both the application expertise of filtration and the same skills and tools used in the aerospace industry to leverage advanced design modeling of our filtration systems. These tools help us design more efficient systems and accelerate time to market for new products by reducing time-consuming empirical testing because we’ve used computer models to get closer to final design before we even build the first prototype."  

Sucharitha Rajendran, Ph.D., modeling and simulation engineer, Parker Filtration Innovation Center 


How Manufacturers are Leveraging Virtual Reality for Product Development -Engineer using VR for computer modeling - Parker Hannifin.

Another industry leader using VR is the Ford Motor Company. VR allows the company to optimize a vehicle’s design before a physical prototype is built. The Ford Immersive Vehicle Environment system creates virtual street environments in which automobile prototypes can be evaluated on aesthetics, ergonomics, and safety.

Using virtual technologies delivers significant savings and improvements in the areas of cost, time, and quality. It’s only a matter of time before industrial manufacturers see the considerable competitive advantages the technology can bring when leveraged strategically within operations. To fully leverage the technology, there needs to be a deep understanding of how to link the different components of the operation. The ability to use virtual technologies to create the link can help a company stand out against competitors. 


Enhancing Automation and Robotics with VR

How Manufacturers are Leveraging Virtual Reality for Product Development   -Woman working onVR model - Parker HannifinAutomation has been commonly used in manufacturing since the 1970s. As robotics started to gain popularity, it was used to enhance the automation process. A successful automation strategy requires excellent decision-making on many levels. The strategy to link automation and robotics must align with business and operational goals. Now that VR is becoming a more affordable technology, the strategy should be to focus on integrating it into the automation process.

Engineers at Parker Hannifin have developed systems that take advantage of VR early in the life cycle of product development. For example, VR can be used to explore the layouts of new pieces of filtration equipment in plants to optimize space, ergonomics, and operator safety. Since these layouts are virtual, the engineers have the freedom to explore multiple layout options that would have previously been too costly and time-consuming to implement and test.  

Engineers are also able to leverage VR to determine manufacturing line workflows to optimize robotic arm movements, placement of assembly parts, and safe locations for operators. Virtual robotic equipment can be implemented into manufacturing lines with ease within the virtual environment to optimize robotic arm motions, taking into consideration any obstacles in the plant and/or human operator zones.

Once optimized, these same virtual manufacturing lines can be used as a training aid for new operators who can be immersed in virtual facilities and be trained to operate a manufacturing line before they are even on the manufacturing floor, improving productivity and safety of the operator as they train in a safe off-line environment.  The capability of creating a virtual automated facility to analyze workflows and layouts before raw materials are purchased, helps engineers design correctly the first time, avoiding reworks, reducing costs and time, and improving plant safety.


The Future of VR

While VR continues to make a big impact across many industries, the possibilities of improving the technology, its use, and expanding across even more industries are countless. For those already taking advantage of the technology, the benefits will grow exponentially. Further improvements to the functionality of VR will help increase productivity, improve efficiencies, and save time and money for those utilizing it in its current state. Even though the technology is constantly changing and improving, introducing VR now will help your company gain an advantage over competitors that may still be rooted in traditional manufacturing methods. 


To learn more about how Parker is using advanced design and computer modeling to provide customers with more efficient systems in a quicker timeframe, watch this video:



Leading with purpose

How Manufacturers are Leveraging Virtual Reality for Product Development - Protect and Purify - Leading with Purpose - Parker HannifinParker is dedicated to constantly innovating filtration technologies that not only improve the lifespan of our customers' equipment, but also aim to make a real difference in the communities that we live in and for our world by protecting and purifying for our customers' toughest applications with diverse solutions. Learn more about Parker Purpose




For more information on how Parker is leveraging virtual reality, visit our website.


How Manufacturers are Leveraging Virtual Reality for Product Development - Jennifer Kirallah - Group Demand Generation Manager - Parker HannifinHow Manufacturers are Leveraging Virtual Reality for Product Development - Simon Padron Rosas - Parker HannifinThis article was contributed by Simon Padron, mechanical engineer, Filtration Innovation Center, Parker Hannifin and Jennifer Kirallah, group demand generation manager, Parker Hannifin.





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