Employees from Parker’s Sales Company Norway recently organized a fundraising team to participate in a local bicycle ride event, helping to raise money for individuals living in poverty throughout the region.
The team set out to raise at least kr. 100,000 ($18,000) for donation to the Fattighuset (Poverty House) in Oslo, a charitable organization which engages community members to support local families enduring financial hardship. Parker Norway’s contributions were directed specifically to families with young children.
The Parker employees also recruited customers and suppliers to join them on the 116 mile (180 km) bike ride, helping to further develop relationships among the over 30 individuals who participated.
“Not only has the event brought our employees, customers and distributors closer together, it has helped to raise money for an outstanding cause. We are proud to support our community, and to contribute to Parker’s global social responsibility efforts," said Rune Johansen, General Manager for Parker Sales Company Norway.
In the months leading up to the event, organizers distributed training tips and scheduled joint training rides to help team members prepare. Riders were provided custom Parker-themed bicycle jerseys, and all costs associated with planning and conducting the event were covered by Parker Sales Company Norway.
To help raise money for the Poverty House, employees offered sponsorship packages to customers and suppliers, ultimately selling 15 packages to companies who wished to place a logo on the Parker bicycle jersey.
The team even contacted a number of Norwegian celebrities to request contributions. Kurt Asle Arvesen, a former professional cyclist and current Race Coach at Team Sky, donated a Team Sky jersey signed by the entire team from the famous Paris-Roubaix cycling event, which was auctioned online to raise money for the Poverty House.
The team also produced Parker-branded bicycle lights and pumps, which were sold in lobbies throughout all Parker offices in Norway to raise additional funds. Parker Sales Company Norway employees were proud to come together to support their community, and eagerly look forward to continuing the tradition in the future.